"I do think that once a horror genre is commonly parodied in other movies it sort kills that genre or that specific take on that genre. Once it sort of becomes a joke in and of itself, so you have to push and find something new."

Source: Producer Roy Lee Talks THE RING, POLTERGEIST, and THE GRUDGE Reboots, A Darker Ending for Spike Lee’s OLDBOY Remake, and More. Interview on the set, collider.com. November 28, 2011.