"I've always been into chokers. They're definitely having a big moment right now, and that's so cool."
"I think that our strength is actually how niche our product is, and not that it's very commercial and very similar to things that are out there already."
Source: Source: www.elle.com
About the author
Rumi Neely
Fashion Blogger, Influencer
Rumi Neely is a contemporary writer and speaker known for her profound insights on love, resilience, and authenticity in personal growth.
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"In the beginning I just was dreaming about working in fashion at all, no matter what the role would be, and it just seemed so unlikely. I was living in San Diego and it seemed so far away."
"I feel like doing basic, casual pieces and then doing really elevated, more unexpected things is becoming more possible. I feel like I do eventually want to be able to address more categories, like active or evening."
"I'm such a maniac about just having every last possible bit feel just as if so much care was put into it, and it was. It's almost like a really selfish experience to wear one of our slip dresses or one of our blouses because it's so luxurious in a secret way."
"It sounds insane, I know, but I think that - I'm so lucky because I basically am my own muse."
"I've been so lucky that there's been such an intense and positive response to the line. It's one of the craziest things."