"No one will argue that writing is an easy profession. Getting someone to pay you for your words isn’t easy. But there are strategies you can use to simplify the process and transform what you can produce."
"Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project."
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Source: Ryan Holiday (2013). “Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising (APenguin Special from Portfolio)”, p.11, Penguin
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"The obstacle in the path becomes the path. Never forget, within every obstacle is an opportunity to improve our condition."
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