"Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from."
"A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another."
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Source: Seth Godin (2007). “The Dip: A Little Book That Teaches You When to Quit (and When to Stick)”, p.20, Penguin
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"You can listen to what people say, sure. But you will be far more effective if you listen to what people do."
"Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most successful, the cutest or the one with the fastest time. Forgive yourself for not winning every round. Forgive yourself for being afraid. But don’t let yourself off the hook, never forgive yourself, for not caring or not trying."
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