"Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from."
"Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again"
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Source: Seth Godin (2008). “Tribes: We Need You to Lead Us”, p.47, Penguin
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