"Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from."
"Great stories agree with our worldview. The best stories don't teach people anything new. Instead the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the thirst place."
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Source: Seth Godin (2009). “All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All”, p.14, Penguin
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