"If you're going to invest a valuable asset (like time), go ahead and make it productive. Use a postit or two, or some index cards or a highlighter. Not to write down stuff so you can forget it later, but to create marching orders. It's simple: if three weeks go by and you haven't taken action on what you've written down, you wasted your time."

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Source: How to read a business book. sethgodin.typepad.com. May 21, 2008.

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Seth Godin

Author, Entrepreneur

Seth Godin is a marketing expert and author known for his influential ideas on permission marketing and the importance of storytelling in business.

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