"It's more important that you be passionate about what you do all day than it is to be passionate about the product that is being sold."

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Source: Seth Godin (2013). “Whatcha Gonna Do With That Duck?: And Other Provocations, 2006-2012”, p.104, Penguin UK

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Seth Godin

Author, Entrepreneur

Seth Godin is a marketing expert and author known for his influential ideas on permission marketing and the importance of storytelling in business.

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