"Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from."
"No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?"
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Source: Seth Godin (2008). “Tribes: We Need You to Lead Us”, p.93, Penguin
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