"Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from."
"Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need."
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Source: Seth Godin (2007). “The Dip: A Little Book That Teaches You When to Quit (and When to Stick)”, p.42, Penguin
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