"Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from."
"Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need."
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Source: Seth Godin (2012). “The Icarus Deception: How High Will You Fly?”, p.23, Penguin UK
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