"Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from."
"That's why there's lots and lots of kinds of hot sauces, and not so many kinds of mustard. Not because it's hard to make interesting mustard - you could make interesting mustard - but people don't, because no one's obsessed with it, and thus no one tells their friends."
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Source: How to get your ideas to spread. TED Talk, www.ted.com. February, 2003.
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"You can listen to what people say, sure. But you will be far more effective if you listen to what people do."
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