"The biggest takeaway for anyone seeking to write is this: don't go looking for the way other authors do their work. You won't find many who are consistent enough to copy, and there are enough variations in approach that it's obvious that it's not like hitting home runs or swinging a golf club. There isn't a standard approach, there's only what works for you (and what doesn't)."

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Source: Seth Godin (2006). “Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas”, p.11, Penguin

About the author

Seth Godin

Author, Entrepreneur

Seth Godin is a marketing expert and author known for his influential ideas on permission marketing and the importance of storytelling in business.

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