"Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from."
"The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation."
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Source: Seth Godin (2010). “Linchpin: Are You Indispensable?”, p.101, Penguin
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