"Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from."
"The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing."
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Source: Seth Godin (2010). “Linchpin: Are You Indispensable?”, p.74, Penguin
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