"When we speak of choice, what we mean is the ability to exercise control over ourselves and our environment. In order to choose, we must first perceive that control is possible."
"A clear right answer and the opportunity to change the options? This is the chooser’s dream."
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Source: Sheena Iyengar (2010). “The Art Of Choosing: The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them”, p.176, Hachette UK
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