"First-generation children were strongly influenced by their immigrant parents' approach to choice. For them, choice was not just a way of defining and asserting their individuality, but a way to create community and harmony by deferring to the choices of people whom they trusted and respected."

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Source: The art of choosing. TED conference, www.ted.com. July, 2010.

About the author

Sheena Iyengar

Psychologist

Sheena Iyengar is a renowned psychologist known for her research on decision-making and the complexities of choice, particularly in cultural contexts.

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