"The great artist Michelangelo claimed that his sculptures were already present in the stone, and all he had to do was carve away everything else. Our understanding of identity is often similar: Beneath the many layers of shoulds and shouldn’ts that cover us, there lies a constant, single, true self that is just waiting to be discovered."

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Source: Sheena Iyengar on 'The Art of Choosing' by Vivek Kaul, economictimes.indiatimes.com. November 4, 2011.

About the author

Sheena Iyengar

Psychologist

Sheena Iyengar is a renowned psychologist known for her research on decision-making and the complexities of choice, particularly in cultural contexts.

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