"When we speak of choice, what we mean is the ability to exercise control over ourselves and our environment. In order to choose, we must first perceive that control is possible."
"We are sculptors finding ourselves in the evolution of choosing, not in the results of choice."
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Source: Sheena Iyengar (2010). “The Art Of Choosing: The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them”, p.95, Hachette UK
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