"The most effective leaders are actually better at guarding against danger when they acknowledge it that it exists. Cowards, in contrast, cling to the hope that failure will never happen and may be sloppy in the face of danger - not because they don't acknowledge that it exists, but because they are just too afraid of it to look it in the eye."

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Source: Failure Is An Option: Simon Sinek. www.askmen.com.

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Simon Sinek

Author, Motivational Speaker

Simon Sinek is a leadership expert and author known for his concept of 'Start with Why', which emphasizes purpose-driven leadership.

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