"Our struggle to put first things first can be characterized by the contrast between two powerful tools that direct us: the clock and the compass. The clock represents our commitments, appointments, schedules, goals, activities - what we do with, and how we manage our time. The compass represents our vision, values, principles, mission, conscience, direction - what we feel is important and how we lead our lives. In an effort to close the gap between the clock and the compass in our lives, many of us turn to the field of "time management.""

Source: Stephen R. Covey (2013). “The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change”, p.157, Simon and Schuster