"Satisfied needs do not motivate. It's only the unsatisfied need that motivates. Next to physical survival, the greatest need of a human being is psychological survival - to be understood, to be affirmed, to be validated, to be appreciated."

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Source: Stephen R. Covey (2013). “The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change”, p.253, Simon and Schuster

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Stephen Covey

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Stephen Covey was a renowned author and educator, best known for his book 'The 7 Habits of Highly Effective People,' which transformed personal and professional development.

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