"The first principle of ethical power is Purpose. By purpose, I don't mean your objective or intention-something toward which you are always striving. Purpose is something bigger. It is the picture you have of yourself-the kind of person you want to be or the kind of life you want to lead."

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Source: Stephen R. Covey, A. Roger Merrill, Rebecca R. Merrill (1995). “First Things First”, p.262, Simon and Schuster

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Stephen Covey

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Stephen Covey was a renowned author and educator, best known for his book 'The 7 Habits of Highly Effective People,' which transformed personal and professional development.

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