"Win-win is a belief in the Third Alternative. It's not your way or my way; it's a better way, a higher way."

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Source: Stephen R. Covey (2016). “The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change Interactive Edition”, p.255, Mango Media Inc.

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Stephen Covey

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Stephen Covey was a renowned author and educator, best known for his book 'The 7 Habits of Highly Effective People,' which transformed personal and professional development.

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