"Monsters are real, and ghosts are real too. They live inside us, and sometimes, they win."
"A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless."
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Source: Stephen King (1999). “Hearts In Atlantis”, p.147, Simon and Schuster
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