"It is fairly clear that many of the arguments against proposition testing are really arguments against propositions themselves."

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Source: Stephen King 1971: What is a brand?. www.campaignlive.co.uk. October 5, 2007.

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Stephen King

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Stephen King is a renowned author known for his mastery of horror fiction, with notable works like 'The Shining' and 'It' that explore the complexities of fear.

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