"Monsters are real, and ghosts are real too. They live inside us, and sometimes, they win."
"One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent."
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Source: Stephen King 1971: What is a brand?. www.campaignlive.co.uk. October 5, 2007.
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