"Monsters are real, and ghosts are real too. They live inside us, and sometimes, they win."
"The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies."
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Source: Stephen King (2010). “The Green Mile: The Complete Serial Novel”, p.363, Simon and Schuster
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