"Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works."

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Source: The Guts of a New Machine by Rob Walker, www.nytimes.com. November 30, 2003.

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Steve Jobs

Entrepreneur

Steve Jobs was the co-founder of Apple Inc., known for revolutionizing technology with products like the iPhone and MacBook.

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