"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition."
"The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient."
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Source: The Seed of Apple's Innovation. Bloomberg interview, www.bloomberg.com. October 12, 2004.
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"Make it like a sunflower."
"Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could."
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