"We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life. We could be sitting in a monastery somewhere in Japan. We could be out sailing. Some of the team could be playing golf. They could be running other companies. And we've all chosen to do this with our lives. So it better be damn good. It better be worth it. And we think it is."

14 likes

Source: Steve Jobs (0101). “Motivating Thoughts of Steve Jobs”, p.41, Prabhat Prakashan

About the author

Steve Jobs

Entrepreneur

Steve Jobs was the co-founder of Apple Inc., known for revolutionizing technology with products like the iPhone and MacBook.

All quotes by Steve Jobs →

Same author

More quotes by Steve Jobs

See all →
Steve Jobs Entrepreneur

"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition."

Read quote
Steve Jobs Entrepreneur

"Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could."

Read quote