"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition."
"Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires."
226 likes
Source: Commencement Address at Stanford University, delivered 12 June 2005, Palo Alto, CA
About the author
Same author
More quotes by Steve Jobs
"Make it like a sunflower."
"Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could."
"Don’t let the noise of others’ opinions drown out your own inner voice."
"Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary."
"It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do."