"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat."
"All warfare is based on deception. Therefore, when capable, feign incapacity; when active, inactivity. When near, make it appear that you are far away; when far away, that you are to lure him; feign disorder and strike him. When he concentrates, prepare against him; where he is strong, avoid him. Anger his general and confuse him. Pretend inferiority and encourage his arrogance."
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Source: Sun-tzu, Gerald A. Michaelson (2001). “Sun Tzu: The Art of War for Managers; 50 Strategic Rules”, p.59, Adams Media
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