"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat."
"For them to perceive the advantage of defeating the enemy, they must also have their rewards."
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Source: James Clavell, Sun Tzu (2013). “The Art of War”, p.14, Hachette UK
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"Victory comes from finding opportunities in problems."
"It is more important to outhink your enemy, than to outfight him"
"The supreme art of war is to subdue the enemy without fighting."
"The opportunity of defeating the enemy is provided by the enemy himself."
"He will win who knows when to fight and when not to fight."