"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat."
"Should one ask: 'how do I cope with a well-ordered enemy host about to attack me?' I reply: seize something he cherishes and he will conform to your desires."
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Source: Sun-tzu, Gerald A Michaelson (2001). “Sun Tzu: The Art of War for Managers; 50 Strategic Rules”, p.129, Simon and Schuster
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