"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat."
"Those skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength."
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Source: Sun Tzu, Shang Yang (1997). “The Art of War”, p.115, Wordsworth Editions
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