"The best way to help people to maximize their creative potential is to allow them to do something they love."

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Source: Teresa Bloomingdale (1983). “Murphy must have been a mother!: (and other laws I live by)”, Macmillan Reference USA

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Teresa Amabile

Academic

Teresa Amabile is a renowned psychologist known for her research on creativity and its impact on work environments, particularly through her componential theory of creativity.

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"Creativity is the generation and initial development of new, useful ideas. Innovation is the successful implementation of those ideas in an organization. Thus, no innovation is possible without the creative processes that mark the front end of the process: identifying important problems and opportunities, gathering relevant information, generating new ideas, and exploring the validity of those ideas."

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