"Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation is tough. In order to innovate, we have to have new alternatives and new solutions to problems, and that is what design can do."

10 likes

Source: Source: www.3ammagazine.com

About the author

Tim Brown

Designer

Tim Brown is the CEO of IDEO, a pioneer in design thinking, known for his innovative approach to creativity and problem-solving.

All quotes by Tim Brown →

Same author

More quotes by Tim Brown

See all →
Tim Brown Designer

"Build bridges of insight through empathy, see the world through the eyes of others, understand the world through their experiences, and feel the world through their emotions."

Read quote
Tim Brown Designer

"Above all, think of life as a prototype. We can conduct experiments, make discoveries, and change our perspectives. We can look for opportunities to turn processes into projects that have tangible outcomes. We can learn how to take joy in the things we create whether they take the form of a fleeting experience or an heirloom that will last for generations."

Read quote