"What we fear doing most is usually what we most need to do."
"If everyone is defining a problem or solving it one way and the results are subpar, this is the time to ask, What if I did the opposite? Don't follow a model that doesn't work. If the recipe sucks, it doesn't matter how good a cook you are."
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Source: The 4-Hour Workweek. Book by Tim Ferriss, 2007.
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