"The goal isn't innovation. The goal is effectiveness. We strive for innovation because we want to be effective."
"We can't exactly figure out why, but our customers have no fears of using their checking account, while credit cards are still a problem. I'm assuming checks have been around longer, and are more trusted, while credit cards have a sort of stigma attached to them."
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Source: Shopping online without plastic by Jason Krause, www.cnn.com. September 10, 1998.
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