"It is difficult to get a man to understand something when his salary depends upon his not understanding it."
"The American People will take Socialism, but they won't take the label. I certainly proved it in the case of EPIC [End Poverty in California]. Running on the Socialist ticket I got 60,000 votes, and running on the slogan to 'End Poverty in California' I got 879,000. I think we simply have to recognize the fact that our enemies have succeeded in spreading the Big Lie. There is no use attacking it by a front attack, it is much better to out-flank them."
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Source: Upton Sinclair “The Jungle”, Lulu.com
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