"You don't have to be great to start, but you have to start to be great"
"I'm constantly amazed that owners and managers of all businesses don't train their people to call the person who pays by credit card by name. It definitely makes the customer feel good and will be a factor in bringing them back to your place of business."
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Source: Zig On... Don't Miss This Opportunity by Zig Ziglar on his web site, May 25, 2010.
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