"You don't have to be great to start, but you have to start to be great"
"Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business."
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Source: Smarter Branding Without Breaking the Bank: Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little Or No Cost. Book by Brenda Bence (p. 91), November 7, 2011.
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