"When we separate the word business into its component letters, B-U-S-I-N-E-S-S, we find that U and I are both in it. In fact, if U and I were not in business, it would not be business. Furthermore, we discover that U comes before I in business and the I is silent-it is to be seen, not heard. Also, the U in business has the sound of I, which indicates it is an amalgamation of the interests of U and I. When they are properly amalgamated, business becomes harmonious, profitable, and pleasant."

Source: Zig Ziglar (2004). “Secrets of Closing the Sale”, p.91, Revell