"We've had one of these before, when the dot-com bubble burst. What I told our company was that we were just going to invest our way through the downturn, that we weren't going to lay off people, that we'd taken a tremendous amount of effort to get them into Apple in the first place; the last thing we were going to do is lay them off."
Apples quotes
Apples
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"It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry."
"There's small choice in rotten apples."
"There is little choice in a barrel of rotten apples."
"I'd say we [Apple Inc.] are the most creative of the technology companies and definitely the most artist-friendly. Almost everyone in the music business uses a Mac and everyone has an iPod."
"It is in the brain that the poppy is red, that the apple is odorous, that the skylark sings."
"The devil can cite Scripture for his purpose. An evil soul producing holy witness Is like a villain with a smiling cheek, A goodly apple rotten at the heart. O, what a goodly outside falsehood hath!"
"Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career. ... Apple's been very fortunate in that it's introduced a few of these."
"I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I'm not there, but I'll always come back."
"So when one thought goes into your mind, it’s not just one thought, it has to bounce off both hemispheres of the brain. When you’re thinking about something happy, you’re thinking about something sad. When you think about an apple, you also think about the opposite of an apple."
"You cannot sell a blemished apple in the supermarket, but you can sell a tasteless one provided it is shiny, smooth, even, uniform and bright."
"I wrote an ad for Apple Computer: "Macintosh - We might not get everything right, but at least we knew the century was going to end"."
"Newton did not know what happened to the apple, and I can prove this when the next eclipse comes."
"If an apple was magnified to the size of the Earth, then the atoms in the apple would be approximately the size of the original apple."
"The thing that drives me and my colleagues at both Apple and Pixar is that you see something very compelling to you, and you don't quite know how to get to it, but you know, sometimes intuitively, it's within your grasp. And it's worth putting in years of your life to make it come into existence."
"Apple has some tremendous assets, but I believe without some attention, the company could, could, could - I'm searching for the right word - could, could die."
"If we are so contemptibly selfish that we can’t radiate a little happiness and pass on a bit of honest appreciation without trying to screw something out of the other person in return—if our souls are no bigger than sour crab apples, we shall meet with the failure we so richly deserve."
"Your God person puts an apple tree in the middle of a garden and says, do what you like, guys, oh, but don't eat the apple. Surprise surprise, they eat it and he leaps out from behind a bush shouting "Gotcha". It wouldn't have made any difference if they hadn't eaten it.' 'Why not?' 'Because if you're dealing with somebody who has the sort of mentality which likes leaving hats on the pavement with bricks under them you know perfectly well they won't give up. They'll get you in the end."
"I am doomed to an eternity of compulsive work. No set goal achieved satisfies. Success only breeds a new goal. The golden apple devoured has seeds. It is endless."
"The cold, inconsiderate of persons, tingles your blood, benumbs your feet, freezes a man like an apple."