Branding

Gary Vaynerchuk Entrepreneur, Author

"I've always had a knack for branding, so even with the lemonade stands, it was "Gary's Lemonade Stand." I worked on the signs all day, more so than on the lemonade itself. Then I learned you had to make good lemonade to build an actual business, so that taught me about lifetime value and quality."

Lauren Conrad Television Personality, Fashion Designer

"A lot of my branding has come from stubbornness - I knew what I liked. I knew what I wanted to do."

Regis McKenna Businessman

"Branding is overrated."