"Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.'"
About Carol Roth
Carol Roth — Life and Legacy
Carol Roth is a prominent business strategist, author, and entrepreneur whose work focuses on the intersection of innovation and entrepreneurship. Her book, 'The Entrepreneur Equation,' challenges conventional wisdom about starting a business, urging aspiring entrepreneurs to critically assess their motivations and the realities of the market. Roth's core philosophy revolves around the idea that success is not merely about passion but also about strategic planning and execution. In her quotes, Roth often emphasizes the importance of taking control of one's business journey. For instance, she states, 'The best way to predict the future is to create it,' which underscores her belief that proactive decision-making is essential in shaping outcomes. This perspective reflects her commitment to empowering entrepreneurs to embrace risk and innovation as pathways to success. Roth's insights remain relevant today as they resonate with the challenges faced by modern entrepreneurs. Her emphasis on calculated risk-taking and value creation continues to inspire individuals seeking to make an impact in their fields.
Quote collection
Carol Roth quotes
7 quotes — follow a thought to its full quote page.
"Eighty to 90 percent of success in a company has nothing to do with business at all - it's all personal."
"Most people end up owning a business by accident. Therefore, they don't usually have a thought process and a strategic plan in place."
"Align yourself with outstanding strategic partners."
"Men, if you are in a position of power or authority, please respectfully continue to mentor and work with talented individuals and those with promise, regardless if they are men or women."
"The American people care about the fact that we have $17 trillion in debt and 10 percent of every tax dollar that's coming in is going to pay for past overspending."
"Many businesses fail because the owner wasn't willing to invest and wasn't educated on the difference between spending money frivolously and investing money into the business for growth, and the risks and rewards of that cash infusion."