"Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.'"
"Many businesses fail because the owner wasn't willing to invest and wasn't educated on the difference between spending money frivolously and investing money into the business for growth, and the risks and rewards of that cash infusion."
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Source: Carol Ryrie Brink (2007). “Caddie Woodlawn”, p.182, Simon and Schuster
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