Tommy James
Musician
"I'm not quite sure. Probably because "Hanky Panky" and "I Think We're Alone Now" had more to do with it than anything else. For some reason, staccato eighth notes on a bass sounded like bubblegum. Basically, groups like the 1910 Fruitgum Co. took my early format and kind of perverted it, and made these mindless pre-fab hits over and over. In the 60s, anybody who was making commercial music, that is music that didn't have a political slant to it, or wasn't taking drugs, was bubblegum. And that term kind of hung on a lot of people back then, and it's unfortunate."