Cutting

Olivia Williams Actress

Cutting

"The phrase you usually hear after a cut is "That was great. Perhaps we could have another go. Maybe try it this way." Even that much direction is prefaced with a lot of praise and encouragement. It's quite like how you deal with toddlers: positive reinforcement, and then a little suggestion that you might want to try something different. Roman Polanski will stop the take and shout, "No, no, no!" Which is somewhat alarming the first time it happens."

Malcolm Gladwell Journalist, Author

Cutting

"Lands' End has undergone three major changes over the past couple of decades. The first was the introduction of an 800 number, in 1978; the second was express delivery, in 1994; and the third was the introduction of a Web site, in 1995. The first two innovations cut the average transaction time-the time between the moment of ordering and the moment the goods are received-from three weeks to four days. The third innovation has cut the transaction time from four days to, well, four days."